2.50 USD

Huge E-business electronic book.
How to make your cash flow and make your website and products/services show up in the searchengines.

Cash Flow Publicity Tips

Table of Contents
SEARCH ENGINE TIPS
An introduction to search engines
- Pros
- Cons

Different types of search engines
- Search engines
- Directories

How to choose your keywords
- Brainstorming of search engines
- Phrases
- Plurals and longer words
- Misspelled keywords
- Your location
- Avoid "Skip" or "Stop" keywords
- lower case
- Testing your keywords
- Curious About Others

How to prepare your web page?
- The title
- Sub-pages and doorway pages
- Description
- Meta tags
- Meta description tags
- Meta keyword tags

Factors that greatly affect your relevancy
- Keyword weight
- Prominence of the keyword searched
- Keyword frequency
- Comment tags
- Keyword placement
- Heading tags
- Link Text
- Url Keywords
- Alt tags

How, when & where to submit
- double check before you submit
- Submission software programs
- Doing it for free!

List of general "do's"
- Creating doorway pages
- Title of your page
- Insert meta tags
- Use headr tags
- Keep keywords at the top
- url keywords
- Use alt tags
- Use tags
- Submit maximum of ten a day
- submit often

List of generals "don'ts"
- Don't spam
- too many submissions
- Don't create too many
- choosing the right keywords
- Don't camouflage

FREE PUBLICITY TIPS
Indtroduction
- Compare its cost
- Not worth a fraction
- Getting started... wich tactics?

Why you should use free publicity
- It's fun
- Massive credibility
- Save thousands
- Instant trust and respect
- Used by anyone

How to write a press release
- Never tell your whole story
- Template for a kille press release
- The headline
- The summary
- Credentials and quotation
- Call to action

SAMPLE PRESS RELEASE

Biography And Questions & Answers Sheet

Bio Sheet
The "Rules"
Q&A Sheet
Questions?
Make It Flow

Last Minute Guidelines

Make It Interesting And Newsworthy
Make It "Hot" And Shocking
Target Your Audience
Don't Brag!

How To Distribute Your Press Release

Telephoning
Mailing
Emailing
Big From Small
It's Easy, Cheap And Super Fast
Broadcast Faxing

Online Publicity Tactics

What's An Ezine?
Submitting Articles Vs. Classified Ads
How & What To Write About
Where To Submit
How To Submit
How To Send It Out
Last Minute Tips

Where To Send Your Press Releases

Online Services
Offline/Traditional Resources
Forget it!... Here's The Easy Way


AD COPY TIPS
Anatomy Of A Direct Response Letter


Headline
Opening
Offer Preview
Sell Copy
Introduce New Thoughts
Offer
Guarantee
Call To Action
P.S.

9 Essential Money-Making Ad Rules

Right Product For The Right Audience
Importance Of The Headline
Visual Works With The Headline
Lead Paragraph Expands On The Theme Of The Headline
Body Copy Supports
Be Specific
Start With The Prospect, Not The Product
Write In Clear, Simple, Natural, Conversational Style
Decide What You Want The Reader To Do Next - Then Ask Him To Do It... And Make It Easy

Emotion Is What Really Sells

First Step
Make A List
Sub-Head
Begin Writing
Get Emotional
How Long?

Ten Ways To Get More Out Of Your Copy

Sell Benefits Not Features
Sell Him, Don't Tell Him
Be Conversational
Get To The Point
Always Include A Postscript
Long Copy Sells Better Than Short Copy
Forget Grammar
Use Words That Are "Active" Rather Than "Passive"
Always Follow AIDA
Copy Is Never Finished

Web Copy Introduction

Get Physical
Minor Changes... Big Results

Web Copy Tips

Your Web Site's Design & Look
Font Types, Sizes, Colors & Rules
Page & Paragraph Length
Invite Friends & Colleagues

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Keywords: business;cash;searchengine
File Size: 1346 KBytes